You might think of transactional emails as boring, simple, and not worth the effort to do well. However, writing good transactional emails is important. They have higher opening and click-through rates than other forms of communication, so you can use them to really reach out to your customers. Read on for the difference between marketing and transactional emails, how to use transactional emails to your benefit, and ten great examples of transactional emails for your inspiration in the future.
Key Takeaways:
- Transactional emails are opened far more often then marketing emails, because of their main information content.
- Transactional emails are a good place to put small but valuable pieces of additional information.
- To have a good transactional email, it’s important to use a platform that specializes in sending out excellent emails.
“Transactional emails are often overlooked as unimportant or boring messages that shouldn’t take more than a few seconds of your consideration.”
Leave a Reply