Content marketers are as guilty as anyone when it comes to using incorrect, fuzzy and overused words. When writing, always be precise. “Social distancing” has become a common term, but isn’t “physical distancing” more accurate? Furthermore, explain all jargon terms and write out acronyms on first reference. Also be careful with superlatives. Is what you’re describing really “state of the art” or the “biggest”? Don’t assume you know the meaning or spelling of every word. Look them up, even if you think you know them. Last, avoid clichés. Business writing is loaded with them: leverage, synergies, circle back and new normal are just a few.
Key Takeaways:
- One should remember to write what one means and to not belittle the reader.
- Phrases that lack inaccuracy and that are superlative should be cut out.
- One should continually question and doubt oneself and fight laziness and crutches in one’s writing.
“When using industry jargon, offer an explanation. Or if your content is so dense that explanations will disrupt the flow, create a glossary at the end (and link to each term in the copy).”
Read more: https://contentmarketinginstitute.com/2020/05/overused-incorrect-words-writing/
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