Analysts spend more time collecting the data than in analysis of the same data. These sets of data should neither all be analyzed the same way nor should every business analyze the data the same way. Google Analytics provide numerous different options in which a marketer can attribute the resultant data to user’s action. It is essential for a marketer to understand and distinguish different attribution methods that Google Analytics offers. Without it, understanding of how the users ultimately come to convert on your site may remain obscured, which further leads to reporting that is not revealing true characteristics of assisted conversions. Since Google Analytics offers many options in this field of data attribution and analytics, it is imperative to compare different attribution models and choose those that accurately reflect the true nature of unique sales and user flow for your business.
Key Takeaways:
- While gathering data is important, you shouldn’t focus more on gathering than analyzing.
- Google Analytics is a useful tool, but it doesn’t serve every data analyzing need.
- Here is how you can use Google Analytics and its pros and cons.
“As analysts and stakeholders, we all know the importance of making sure we’re collecting the right data.”
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