Email remains one of the best ways to reach customers online, and building an email list isn’t as hard as it may seem. The first step is to select an email marketing tool, such as ActiveCampaign or Mailchimp. Next, figure out what to offer people in exchange for their email address. Possibilities include discount codes, sweepstakes and newsletters. It will be necessary to advertise this offer. At your site, a landing page, popup or sticky bar can be used to collect addresses. The final step will be to start sending emails from your list.
Key Takeaways:
- The first thing you should do after building a website is start reaching customers with email.
- You can take these easy steps to start, even if you’re beginning with zero people on your list.
- Start with getting an email marketing tool, and then make sure you have an offer for email addresses.
“The truth is that email is still one of the best ways to reach customers online, especially if you’re a small business.”
Read more: https://unbounce.com/campaign-strategy/how-to-build-an-email-list/
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