A touchpoint is any sort of communication that goes from a consumer to a business, and it’s an important marketing term. Now more than ever there are many stages of touchpoints, from ads to online blogs to finally purchasing. Because there are so many different companies and ads out there, a company really has to increase its visibility to be successful. Read on for more information on every stage from the first touchpoint to purchasing, and how to implement them in your own strategy.
Key Takeaways:
- Content marketing is essential in the beginning stages because the only way the consumer will know you exist is if you tell them you do.
- The user at the second stage is showing interest, and is hinting at being interested in purchasing but still researching.
- A piece of content covering the exact item type they placed in their basket is a great way to give a customer that little nudge to purchase at the later stages.
“It’s like nurturing a newborn: you provide everything it needs to grow healthy, get a great job, and pay you back for sleepless nights and time and money invested.”
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