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Context Marketing: 5 Foundational Elements to Consider When Mapping a Content Campaign

Context Marketing: 5 Foundational Elements to Consider When Mapping a Content Campaign

Content marketing done right will turn in context marketing. When you write a content page you want to be giving information that will be beneficial to your audience. You shouldn’t have to convince people that your content is worth reading. They should already be hooked on the content because it draws them in to improve their lives. You want to focus on your audience and your content goals. You have to research your keywords and make sure your landing page is optimized.

Key Takeaways:

  • You need to obtain a full and broad understanding of the people who make up your target audience.
  • Specific content should be tailored to the needs of the people who visit your site.
  • Keywords are still crucial, as people tend to type individual words and short phrases when they search the Internet.

“Modern SEO, aside from ensuring the creation of structured, search-friendly documents, is all about creating relevant, contextual content your desired audience wants to read, like, and share.”

Read more: https://www.searchenginejournal.com/context-marketing-content-campaign/363848/

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