Summary

The ultimate guide to content syndication

Content syndication is a process where various third-party websites republish a site’s original content. The original author and site is credited when the content is re-used. Sites that use the content add links to the originating site. Syndicated content can sometimes harm the original sites ranking in Google. The secondary site that republished may be determined to be more relevant, and rank higher on the same content. Syndication networks fix this issue by telling the engine via tags that the content is from the original site.

Key Takeaways:

As of the end of March, Castleford will be an official Brafton acquisition, operating entirely under the Brafton umbrella.
Brafton is already a big name in content marketing, renowned in the U.S., Australia and the U.K.
Those who have already been following Castleford, can continue to locate and learn about great content marketing and available tools and options by visiting the Brafton website.

“Many marketers are relying on content syndication to elevate their content for greater visibility and link equity, not just for blogs but videos and graphics as well.”

Tips for Promoting Your Blog Content Across Social Media Platforms

Promoting your blog content requires using optimal strategies for user engagement. For twitter, tweets under 100 characters see a 21% increase in user activity. 65% of people learn best with visual aids. Using memes or other visual content will bring internet eyeballs. On other platforms such as LinkedIn providing useful advice on relevant posts can help link back to your blog without coming off as a shameless promoter. For Instagram, making sure you post around lunch and dinner times will see the best results.

Key Takeaways:

Keeping your tweets short and to the point help grab attention in such a fast moving network.
Doing the research to find out where your posts are being shared is key to figuring out your audience.
Keeping a schedule of when your posts go live is important. You need to have good timing so that your users are seeing your content when they are active.

“Once you have an understanding of where you have the best chance of getting in front of your readers, you can plan the type of content that’s going to appeal to them on that particular platform.”

3 Easy Ways to Find Social Media Topics To Boost Engagement and Shares

There are a few different ways that you can find social media topics that will help boost engagement and shares for your brand. First, create your brand and talk about the highlights you’ve had as a brand. Also share stories from previous employees and customers to show your brands reputation. Find your target audience and start creating content and products for them specifically. You can find this audience by looking at Amazon reviews or going through your sites Google analytics. Finally, plan out your content and create a calendar so you can have all of your content mapped out for an entire month.

Key Takeaways:

One way to increase social media engagement is to personify your brand and tell followers its story.
To determine which topics to tackle on social media, it’s best to figure out the interests of your target audience.
Sticking to a posting calendar, or content calendar, will help your brand stay on topic.

“From the customer’s perspective, it looks easy, effortless, and fun. From ours, it can oscillate between mystifying and awe-inspiring.”

7 Amazingly Effective Lead Nurturing Tactics

Because most companies are now shifting to inbound marketing to get more leads, nurturing those leads is becoming more and more necessary. You need to have a good strategy in place for nurturing your leads in order to be the most effective. Read on for seven tips on how to best nurture your leads. For example, you should be smart with your targeted content and how you use it, nurture leads across many different channels, and more.

Key Takeaways:

As more and more companies are turning to inbound marketing, nurturing leads becomes more important.
You should have a good lead nurturing strategy in place to be the most effective.
Here are seven strategies that can help you get better at nurturing your leads.

“Despite the clear benefits of lead nurturing, marketers can struggle to build the right strategy around it. According to the 2019 Lead Nurturing & Acceleration Survey, 60% of respondents gave their nurture programs a failing grade.”

How content marketing, touchpoints and the purchase funnel are an ecosystem

A touchpoint is any sort of communication that goes from a consumer to a business, and it’s an important marketing term. Now more than ever there are many stages of touchpoints, from ads to online blogs to finally purchasing. Because there are so many different companies and ads out there, a company really has to increase its visibility to be successful. Read on for more information on every stage from the first touchpoint to purchasing, and how to implement them in your own strategy.

Key Takeaways:

Content marketing is essential in the beginning stages because the only way the consumer will know you exist is if you tell them you do.
The user at the second stage is showing interest, and is hinting at being interested in purchasing but still researching.
A piece of content covering the exact item type they placed in their basket is a great way to give a customer that little nudge to purchase at the later stages.

“It’s like nurturing a newborn: you provide everything it needs to grow healthy, get a great job, and pay you back for sleepless nights and time and money invested.”

Content Marketing Lessons To Learn From 2019’s Top Google Searches

You can use the trending Google searches to your advantage. The trending Google searches are usually topics that are big news, like earthquakes, or other various crises throughout the world. You can learn from these trending topics and take advantage of them for your business. You will want to stay out of controversial topics of course, but your takeaway should be, what gets their attention, and what sort of messages create a stir that they will want to learn about.

Key Takeaways:

The European parliamentary elections of 2019 received a special category distinction from Google.
The topic was deemed a ‘breakout topic’ because it experienced a giant surge in popularity during the spring of 2019.
It was the third week of May and voters were eager across the European continent to express their local views.

“Google remains the go-to source for factual information among many, which is where content marketers may struggle to make an impact.”

Tips for a winning content marketing team structure

You will want to create great content for your business, and to do that, you may need to outsource that task to a team of people that can produce great content for you. The cost for that can get out of hand, but you can make it worthwhile as long as the creativity is going to be there. Make sure there is structure, and that everybody is on the same page as far as creating this content.

Key Takeaways:

Some marketing pundits believe that there is truly only one distinction between a good and bad content marketing strategy, cost.
Some companies elect to outsource all of their content marketing requirements. Others utilize an in-house team for the job.
Still others go with a hybrid solution, creating an in-house team to oversee outsourced content creation.

“You have to be realistic about your organisation’s – or business unit’s – internal capabilities. This may mean making certain trade-offs to operate within your budget”

Content Governance: How to Establish Processes That Drive Great Content

Content governance is a study in one’s capacity and resources at hand. It is about managing time, people, and resources. This is an important concept in today’s world of digital marketing where most employees, nearly 75% by one study, found that their firm could not meet needs of a proposed strategy. Content governance allows a marketing team to succeed through several measures like laying a foundation for a productive team, discussing the tools a company uses and their impact, and streamlining workflow.

Key Takeaways:

Data shows that more than 70% of marketers believe that their brand is struggling with the management of their content.
Conversely, a mere 12% feel that they have the management of their content well in hand.
With content governance you can implement some best practices for streamlining and automating your workflow.

“So far, you may have focused on simply managing your content, but content governance digs deeper. It goes beyond content and into your processes, people, and resources.”

The keys to writing marketing copy

The roles in writing :for the marketing department” have changed noticeably. Gone are the days when marketing mavens write ads to draw in potential customers, while copyrighters call the masses to action. No, today’s marketing professionals (re-labelled “content creators”) have to wear all of these hats in order to appeal to a more tech savvy clientele who are capable of deciphering the old marketing material from more modern “reality.” The internet has changed marketing as strongly as it has changed anything.

Key Takeaways:

Marketing copy includes all of the various written content your company uses to influence consumer behavior.
Marketing copy can include everything from social media and blog content to marketing emails.
No single copywriting style can apply perfectly to all of the many types of copy that exist.

“Although marketing copy draws on elements from all of the above (and much, much more), it’s a distinct, powerful and unique entity that has a specific purpose and set of goals.”

Data and digital strategy for Europe: EU’s data regulation guide

The European Commission has updated guidelines for digital strategy based on the growing concern on people’s data and large corporations control of such information. Following in the wake of landmark legislation like the European Union’s GDPR, the EC created a digital framework in a series of white papers delineating new approaches to artificial intelligence and personal data. The white papers are mean to push further action as people’s data is more and more being used for commercial purposed with little checks on privacy.

Key Takeaways:

The European Union’s European Commission has updated its digital strategy in the the form of three papers detailing a framework.
The report from the Commission mostly covers new advances in the world of technology like AI (artificial intelligence) and data use.
This is in addition to the GDPR from the EU. The EC is mostly concerned with privacy in the age of big data and large tech companies like Google.

“Needless to say, it doesn’t seem like these companies are going to willingly jump on board with the EU’s new plans to take control of their data — they’ll likely fight tooth and nail to preserve what is effectively their primary competitive advantage.”

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