Summary

How to Create a Tripwire Funnel (And Why You Should to Boost Sales!)

A tripwire funnel is a great marketing strategy to entice customers into buying larger purchases. Some might think of this as tricking the user but we believe it’s just getting attention for the valuable products you want to share with the world. A tripwire funnel allows you to set up a small purchase offer with a few additional offers with a limited time frame. This makes the user become more interested in the products you offer and realize the full potential of what they can acquire through you.

Key Takeaways:

While a tripwire funnel may sound like something James Bond would use, it’s actually an effective marketing strategy to get customers to spend more money on your product.
A tripwire funnel works by enticing the customer into a small deal that they can’t refuse. Then we use a limited time offer for a higher priced item to reel them in.
A tripwire funnel can help your business grow exponentially by taking lost traffic and turning it into big value.

“A tripwire funnel is a simple marketing strategy that entices customers to make a small purchase to get them to make larger purchases in the future.”

Are Working From Home Policies Affecting Intent Data?

Many companies use intent data from the internet to gauge marketing campaigns and user engagement, but some experts believe that the drastic rise of people working from home due to the pandemic may taint this information. There’s been a clear increase in web activity in sectors involving the pandemic, like healthcare and other retail, but these consumers may not always have the resolve to make a purchase. The best thing marketers and data analyzers can do is change their understanding of intent data during this pandemic, rather than go off previous precedent.

Key Takeaways:

David Crane takes a few moments to answer questions from his last article publication
Data has the opportunity to become more accurate due to a higher level of research
The most sought after and searched category in the past few months has been virtual computing environments

“There are numerous types of intent data, and they can work quite differently from one another.”

Need a Win, Like, Now? Here’s What to Do.

It’s tough to get a quick win in the world of content marketing. Most of the time it takes hard work and dedication, but there are a few aspects you can keep in mind to achieve that much sought after victory. You should start with a top-down approach and find social proof as the content as this may influence potential buyers. As a content creator, you should highlight the benefits of your content so that readers know why they are engaging in the first place. Finally, it’s imperative to test out your content with users and crunch the numbers to determine what works best.

Key Takeaways:

There are always small changes you can make to your website without a skilled developer
Find creative ways to make sure your tips and tricks get seen by all visitors
Explain what your product or service can do for your customer on your website

“Optimizing the display of social proof can have a powerful effect on conversions—and setting up tests isn’t necessarily a heavy lift.”

4 Steps That Will Help You Sell Content Marketing to Your Boss

In large companies, it’s sometimes hard to get content seen by the higher-ups that make all the decisions. In order for your manager to see, and approve your hard work, there is a few steps you should take. First, your content should solve an issue that is currently facing the company. The interests of the content should align with the interests of the company. Also, it’s important to have evidence, or a back up plan, in case the company is inflexible. Finally, you should be transparent to your boss about the potential risk your content may cause.

Key Takeaways:

Figure out that challenges that face you and your company and find out different ways that you can solve that problem.
Let your boss know about the risks that are involved with your content marketing idea, but sell the idea to him based off of the reward.
In order to get your boss to sign off on your content marketing plan, you will need to show him successful examples that happened previously.

“When building the business case for content marketing, start where your current marketing efforts fall short.”

How We’re Navigating the New Now of Content Marketing

The COVID-19 pandemic has impacted the lives of all people around the world. On top of that, many businesses have been adversely affected by the closing of the economy, and some have even pivoted to new product lines to help fight the virus. For example, some clothing companies are mass-producing face masks for the public. For the online community, there is a greater shift to the virtual customer experience through virtual content as more people are stuck at home. In these times, it’s important to keep business teams together and acknowledge the ambiguity of the situation while staying productive.

Key Takeaways:

Make your content more virtual by creating digital live events, and content that includes live webinars online.
Due to the coronavirus leaders will need to step up and help build team camaraderie and also motivate the team to work at their highest level.
Set a goal and do your best to be trustworthy to the customer during these difficult times to continue to build relationships with them long-term.

“With a fully remote team and a healthy set of online events and training in place before the pandemic, we’re no strangers to virtual work.”

5 Surprising Ways to Optimize Websites With Video

With technological advancement of marketing tools and proliferation of distribution channels, video-first marketing strategy is becoming increasingly important. Marketers utilize the ease with which they can transform static based content into videos. This makes it easier to disseminate information through multiple channels. Some obvious strategies that can be utilized through websites include “welcome” video or demo clips, but opportunities for additional website asset conversions are often overlooked. These can be team bios pages, FAQs, customer feedback, live chat and “thank you” pages. Integration of all these options provides value for your brand and presents practical opportunity for interaction with customers.

Key Takeaways:

Video-based feedback tools, such as VideoAsk, allow businesses to produce video messages that solicit customer or client feedback.
Team bios can be supplemented with videos of members talking about themselves and their jobs.
Video can also be incorporated into FAQ pages and live chat.

“To make video the workhorse of their strategies, content marketers can implement an asset-conversion process – transforming text- and static-based content into videos.”

Leveraging Strategic Control For Growth

Finding a strategic control points, which if controlled can be leveraged to maximize profits, strengthens company’s market position. Successful, dynamic companies seek these strategic control points and then develop unique capabilities to exploit them. This is done by exerting the control and aligning incentives. Those who are successful in this strategic execution can often extend the advantage across different markets. The success in the world of business depends on the ability to compete in the right space – superior product in the wrong market will not make the company successful. Markets are no longer separated, and competition usually plays out across different markets. Without vertical incentive alignment utilization of strategic control points cannot be implemented. Therefore, it is critical to align incentives of all upstream and downstream stakeholders in company’s value chain, and then to ensure they are compatible with company’s own incentives. By using strategic control points and incentive alignment simultaneously, companies can gain significant competitive advantage that will be directly translated to their financial performance.

Key Takeaways:

A Strategic Control Point are points that can be used by company’s who have a monopoly on data and can leverage the profit.
A Vertical Incentive Alignment is when you can align your goals with your customers so that it becomes blatantly obvious that they should do business with you.
When these two concepts are used in synergy, the profits become very easy because the data allows them to gain control over the market and force customers into their hands.

“Therefore, armed with such data from Google, insurance companies can now better match risk-rate profiles of their customers and charge premiums for drivers who are high-risk.”

My Time Management Process: 18 Steps That Keep Me Sane

Effective time management is hampered by dynamic work environments, multi-channels of communication and general information overload. Finding a time management method that will work equally efficiently across the organization is impossible, but some principles are applicable to wide variety of organizational roles. The key to managing incoming information, regardless of the source or means, is to quickly make decision on how the information needs to be processed – urgently, which requires immediate response, later, or not at all. During the day, and especially during the meetings, multitasking is best avoided. At the close of the day, setting time to respond to the to-do list and planning the following day tasks are the two most important tasks.

Key Takeaways:

Use Pocket to store and save content to be read later in the day.
Respond to emails that require quick replies, and archive those that aren’t time sensitive.
Don’t multitask during meetings, but catch up on Slack between meetings.

“Information overload, too many communication sources, and shifting priorities wreak havoc on our ability to effectively manage our time and workload.”

Reporting on Assisted Conversions Through Google Analytics

Analysts spend more time collecting the data than in analysis of the same data. These sets of data should neither all be analyzed the same way nor should every business analyze the data the same way. Google Analytics provide numerous different options in which a marketer can attribute the resultant data to user’s action. It is essential for a marketer to understand and distinguish different attribution methods that Google Analytics offers. Without it, understanding of how the users ultimately come to convert on your site may remain obscured, which further leads to reporting that is not revealing true characteristics of assisted conversions. Since Google Analytics offers many options in this field of data attribution and analytics, it is imperative to compare different attribution models and choose those that accurately reflect the true nature of unique sales and user flow for your business.

Key Takeaways:

While gathering data is important, you shouldn’t focus more on gathering than analyzing.
Google Analytics is a useful tool, but it doesn’t serve every data analyzing need.
Here is how you can use Google Analytics and its pros and cons.

“As analysts and stakeholders, we all know the importance of making sure we’re collecting the right data.”

The Best Blogging Platforms and Blog Sites for 2020

The two different types of blogging options available to modern content creators are: building your own website with a blogging section, or utilizing websites such as Blogger or LinkedIn to promote your content. The first option requires a lot more effort upfront, but it does give you a higher sense of freedom. If you choose to build your own site, Wix is the most popular option. Wix allows you to create your own website and blogging subpage in a user-friendly manner with minimal hassle involved.

Key Takeaways:

For most people, Wix is the easiest and best blogging platform to use.
Wix software might be hard to use, but it can give you the most control.
Here is how you can choose the blogging platform that makes the most sense for you.

“Even if some of these platforms aren’t technically blog platforms, you can get more success from them by treating them as blogs.”

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