Summary

There are so many different terms for marketing, that if you don’t understand them, you will feel lost with all the different terms. It’s important to not only understand what those terms stand for, but to also understand what it is that they mean. Earnings per click is probably something that most marketers don’t quite get a firm grasp of, but you can, not only understand what it means, you can also make it work in your favor, by making a profit.

Key Takeaways:

• One of the core fundamentals of affiliate marketing is that your EPC should always be higher than your cost-per-click.
• Affiliate marketing sites will often tell you what your EPC is, and provide you with data in how it has changed over time.
• The exact EPC for an affiliate link can vary widely between individual marketers.

“Your earnings per click calculation is easy: take the total amount of commissions you earn divided by the number of clicks your affiliate links had.”

Read more: https://optinmonster.com/earnings-per-click-affiliate-marketing/

It is important to remember that almost anything you do B2B is likely to be harder than the same task done for B2C. B2B is about relating to a fellow business professional. There is literally nothing up your sleeve he, or she, does not know about. So, if you want to be building links B2B expect to play your best game. Guest blogging is one way to get a good link. But, you may spend a lot on proofreading if you are not a “name” in the biz or have an established bond with the owner of the blog. It may be entirely worth it though, if you can get a credit from a well-established industry site. Another great way to get a link is with certain types of commercial assets. You can not link to a commercial site in general. But, if you can provide a germane asset, such as a calculator, or a quiz that can help a customer, that is allowable. It can give your site a new gleam of authority too. But, it can also be pricey coming up with the tools that qualify as link-worthy.

Key Takeaways:

• Content which is especially designed to attract links from other pertinent websites is called a linkable asset.
• Linkable assets can help you establish authority in your area of concentration and extend a users stay on your site.
• To increase the linkability of images created by you ask websites using those images to provide links back to your site.

“Guest blogging can be an expensive strategy—especially if you’re not a professional writer.”

Read more: https://cxl.com/blog/b2b-link-building/

Marketing research is the foundation and starting point of any successful marketing campaign. It will help in your strategic marketing plan development and decision making, and enable you to avoid costly mistakes. Above all, the greatest benefit of market research is getting the data that will help you understand the target customers and markets for your business. Main types are surveys, research in-person or by a third party, with many different subgroups for each type. Every research starts with identifying what you want to achieve and defining your goals. Once you decide on the type, you can proceed with the research itself which will result in a large set of data that you need to analyze. Concise summary of your data will make it easy to be implemented into your strategy.

Key Takeaways:

• Primary research refers to the gathering of data that hasn’t been previously assembled by someone else.
• Primary research can include surveys, interviews, diarys, and focus groups among other methodologies.
• Secondary research includes the use of data gathered by someone else such as government agencies, trade associations, or from specialized digital tools.

“If you have big goals, market research can help your business make the right moves and avoid wasting time and money on the wrong ones.”

Read more: https://smallbiztrends.com/2020/06/marketing-research.html

There are a lot of lessons that can be learned for brands who are fixated on search engine optimization. First, don’t obsess over your SEO rankings, instead focus much more on the leads that you are converting to sales. When you are guest posting on someone elses blog or website, your number one goal should be to build your brand and hopefully diversify your audience. Finally, no matter how great SEO is, it will never out perform paid ads. Paid ads however are more expensive and are best when used short term.

Key Takeaways:

• Instead of focusing on where you rank in the search rankings, focus much more on how many leads you are able to convert to sales.
• While SEO is valuable, it is much more valuable to create paid ads as they help generate sales much easier.
• Guest post on another blog or website in order to build your brand and diversify your audience.

“As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO.”

Read more: https://neilpatel.com/blog/seo-visitors/

You can engage with your audience in a variety of different ways, and one of those ways is through social media. There are a variety of features on social media that can be used to gain more insight into your followers. You can ask a question in your stories to see what it is people want to read about. You can produce a great piece of content, but if nobody is interested in it, you won’t get much traffic.

Key Takeaways:

• It’s always sad when you put a lot of effort into your content and nobody responds to it.
• You can ask your readers what topics they want you to cover by email polls and more.
• You can also use formats like guides or lists that are more engaging for your readers.

“The blog posts that garner the most engagement answer audience members’ burning questions or solve a big problem they’re facing.”

Read more: https://blog.influenceandco.com/how-to-engage-your-audience-on-your-blog-and-beyond

Meta descriptions are snippets of information that appear below the blue link of a search result. Google uses them to know what your webpage will be about. A good meta description is concise and descriptive. It uses keywords, but doesn’t overuse them. When writing a meta description, try to answer the question searchers are asking or offer a solution to the challenge being presented. It also helps to be engaging and unique. Ultimately, think of your meta-description as the elevator pitch for your page.

Key Takeaways:

• Meta descriptions are necessary for letting searchers know what your website is.
• They’re important for SEO because if Google recognizes words in the meta description it will rank your page higher.
• Read on for some examples of good meta descriptions and how to generate good ones.

“Meta descriptions follow a few simple rules: They’re short, descriptive, and use keywords. But after that, you have free reign to play around with what they will say. Use this to your advantage when you’re creating your meta description:”

Read more: https://blog.hubspot.com/marketing/how-to-write-a-meta-description

Google Adwords was replaced with Google Display Ads which feature advertisements of all types of multimedia. Google claims it reaches 90% of web users making it a very low risk ad platform for anyone who wants to get their message out quick and hassle free. Offering discounts or free trials is a great way to have a high click conversion rate. Many ads can boost their effectiveness by keeping up to date with current events such as the COVID-19 pandemic.

Key Takeaways:

• Google Display Ads are one of the best ways to reach all of your potential customers.
• Here are some examples of ads that can give you some inspiration for how to use Google Display Ads.
• For example, this ad stands out from the background and features a prominent logo.

“It’s a simple ad, but it also covers a ton of information — it tells you not only that you can get contacts, but that you can get a new contact prescription, which is often costly.”

Read more: https://adespresso.com/blog/google-display-ad-examples/

Although people are becoming more aware of browser tracking and what we know of as “cookies,” the good news is that data sourced from real people isn’t going to decrease any time soon. There is a lot of value in online cookie data, and it can be the key to identifying new market trends. Now more than ever, brands should pursue online marketing due to this type of data being used on a multitude of mediums. Traditional advertisers who are social media averse will soon come to realize the value in online cookie data.

Key Takeaways:

• Offline data has gotten better due to improvements in collection, ID graphs, data science and onboarding capabilities.
• Changes in policies at Chrome, Safari and Firefox have drawn advertisers away from cookie-dependent data sources.
• LiveRamp, Neustar and others have made it much easier to onboard offline data.

“The conventional wisdom was, if you were buying digital media programmatically you needed real time, intent data collected online at the cookie level, not offline data that was perceived as stale and dated.”

Read more: https://www.clickz.com/new-browser-policies-shift-the-value-to-offline-data/261551/

Content marketers are as guilty as anyone when it comes to using incorrect, fuzzy and overused words. When writing, always be precise. “Social distancing” has become a common term, but isn’t “physical distancing” more accurate? Furthermore, explain all jargon terms and write out acronyms on first reference. Also be careful with superlatives. Is what you’re describing really “state of the art” or the “biggest”? Don’t assume you know the meaning or spelling of every word. Look them up, even if you think you know them. Last, avoid clichés. Business writing is loaded with them: leverage, synergies, circle back and new normal are just a few.

Key Takeaways:

• One should remember to write what one means and to not belittle the reader.
• Phrases that lack inaccuracy and that are superlative should be cut out.
• One should continually question and doubt oneself and fight laziness and crutches in one’s writing.

“When using industry jargon, offer an explanation. Or if your content is so dense that explanations will disrupt the flow, create a glossary at the end (and link to each term in the copy).”

Read more: https://contentmarketinginstitute.com/2020/05/overused-incorrect-words-writing/

If you are looking to get started with regards to live streaming on Twitch or Youtube, you’ll need quite a few things. First, you need to sign up for Twitch or Youtube, Download OBS and create a single scene in OBS called streaming. You also should buy upgraded equipment such as a web camera, a microphone and software such as streamlabs to make for a more fun user experience. There are many different overlays that you can pick while using OBS, so go with the one that you prefer most.

Key Takeaways:

• A fast way to stream is to signup to YouTube or Twitch, and then get one of the appropriate apps that allow streaming to take place.
• Utilizing Open Broadcaster Software enables the user to create various individual and group scenes.
• You can create overlays for interesting popups as well as program bots to track or share different information.

“I cannot recommend more highly the practice of picking a time that you’re going to stream and sticking to it.”

Read more: https://mattstauffer.com/blog/how-to-get-started-live-streaming-on-twitch-and-youtube/