Marty

How to Make a Weekly Podcast: A Step-by-Step Guide

If you’re looking to startup a weekly podcast, you’re going to need to familiarize yourself and your management team with the three basic parts of each episode: pre-production, production, and post-production. Pre-production consists of the writing and prepping processes, and the actual production step includes recording and editing. The final step, post-production, refers to the process of creating and publishing the various podcast packages. These packages will be sent off to your marketing team for promoting.

Key Takeaways:

If you’ve ever considered creating a podcast, you’ll want to know how much work it takes to set one up.
The work for creating each episode is split into three separate parts.
Read on for a detailed list of how much work goes into each podcast episode.

“Hopefully this is helpful as you either begin or actively look to build your business case for creating a podcast of your own.”

How to Structure a Powerful Digital Marketing Strategy (Template)

If you want to succeed, you need a strong and structured strategy for all of your digital marketing. Luckily, it’s easy to implement a strategy if you simply follow these steps. Firstly you should use these templates to keep all of these lessons in mind. Next, figure out your buyer’s precise persona, and use that to figure out how to market to them. Read on for more tips about how to set up your own digital marketing strategy.

Key Takeaways:

If you want to start structuring a plan for your digital marketing, keep these tips in mind.
First, use these templates to apply the lessons from this post in the easiest way.
Then you should figure out who your buyer is and how you can target them the best.

“Thriving as a business in this digital age requires a well-structured digital marketing strategy.”

Why Pinterest is the content marketing secret weapon

You might think that Pinterest is just for women trying to design their weddings and is devoid of any customers for you, but you would be wrong. Few marketers are using Pinterest, however, making the social media platform a great place to drive traffic. At the moment, Pinterest is only behind Facebook in how much traffic it drives. Read on to learn more about why you should be targeting this social media platform and how to make it work for you and your content.

Key Takeaways:

You might not think that Pinterest is relevant for content marketing, but you would be wrong.
Pinterest drives traffic, but only a few content marketers use it as a platform.
Here are reasons why Pinterest is underused and why you should be using it in your marketing.

“As someone who enjoys helping people get more out of their marketing, I want everyone to reap the benefits of Pinterest, but part of me likes having a secret weapon.”

Measuring Top-of-the-Funnel Content

Top of the sales funnel marketing varies depending on the business. For some companies, it may require informing people that your product or service even exists. The challenge of marketing to drive awareness is that it is difficult to prove ROI. Others within the organization may not perceive any value. Also, a long customer journey makes it hard to say whether an individual content piece is converting. Therefore, establishing clear micro metrics can be useful. Google Tag Manager lets you measure the customer’s level of engagement with content (e.g., did they scroll down the page?). It’s also important not to turn the marketing team into a content factory which cranks out quantity at the expense of quality.

Key Takeaways:

For some companies, top of funnel marketing may mean just letting customers know your product or service exists.
It can be difficult to prove ROI for awareness building measures, which makes them under-appreciated within an organization.
Google Tag Manager measures engagement by looking at whether visitors scrolled down, copied text, or spent time on your page.

“One of the common ways that you can use content to help drive traffic to a new business is by creating content around those problems.”

Why Content Marketing Is a Long-Term Strategy

Some people envision content marketing as a quick strategy to gain prominence within their digital industry, but true content marketing actually takes a great deal of time and effort. Valuable content should be viewed as an asset that can remain profitable for your company for years to come. When your company website includes several pages of trustworthy and informative content, you create a high level of trust with the reader, bringing in a higher level of authentic traffic.

Key Takeaways:

Content marketing is both a long-term and short-term campaign strategy.
Solid relevant content can be repurposed and reused for several years.
Use your website’s content to build trust with your target audience.

“Once you create a piece of content, you can use it for years to come, reuse it in multiple ways, and even see its value grow over time.”

How to Increase Brand Awareness With Content

The initial step in successfully increasing the level of brand awareness surrounding your company, is through gaining the attention of high-traffic news sites that are prominent in your industry. You can obtain the attention of these heavily visited news sites by creating viral content that offers more than just information about your brand’s product or services. You can create engaging content that surrounds various topics within your industry, and promote it in a way that doesn’t seem too ingenuine or sales-like.

Key Takeaways:

Providing high-quality content to your followers will raise your brand awareness.
Try to choose relevant content that has the potential to go viral.
Be sure that your content is newsworthy and can possibly be linked to stories in the future.

“Promoting content isn’t a rocket science, but there are a lot of tricks to the trade that can seriously elevate your outreach efforts.”

Online Reputation Marketing: 7 Solid Tips for Social Media

It’s important for everyone to have a social media presence, but you need to keep your reputation up and not make errors on social media that can negatively affect your business. If you’re struggling with the social media end, you should follow these seven piece of advice for your social media accounts. You should have one dedicated person managing all of your accounts, and make sure your team members have the correct skillset. Read on for more tips.

Key Takeaways:

While brands should have a social media presence, you should be careful to keep your reputation good on yours.
Use these seven helpful ideas to keep your social media presence helpful for your brand.
For example, you should have one dedicated person to run your social media account.

“When a customer-facing employee is not empowered or given authority to make decisions based on the situation, they are likely to be conservative in their response.”

Empower Your Team to Write with One Voice While Still Sounding Like Themselves

Having a unique and definable voice for your brand can help with recognition and consistency, but the problem is getting that single voice out of your many different content writers with their own voices. Here are some tips to follow to define your own brand voice that partners will recognize, and how to make sure that all of your content creators are using that voice. It’s important to give your writers structure so they can use the voice well.

Key Takeaways:

The problem with companies is that many different people need to learn how to use one singular voice.
A company’s “voice” is the tone they use, including word choice, punctuation, and more.
Defining a brand voice is good because it makes you stand out and be more consistent.

“I give suggestions for how you can build a brand voice without sacrificing the individuality of the content creators on your team—including a simple, fun exercise.”

How to quickly adapt your marketing in a Coronavirus world (and overcome this crisis)

The coronavirus is affecting all businesses, causing a dip in sales and a surge in cancellations. Even if you’re not affected now, you will be soon. Marketing will still be important even in these times, but the nature of it is likely going to change. To adapt properly, you should think both about what to do right now to survive and what to do in the long run to make recovery easier. Follow these tips to make sure your marketing fits in the time of coronavirus.

Key Takeaways:

Coronavirus is likely to cause a dip in sales and increase in cancellations for all businesses.
Right now, you should be thinking about how to prevent further loss in the future and how to rise to current challenges.
Read on to learn how to start thinking about the future and how to make sure your team is doing well now.

“From a professional standpoint, your habits will change, your company will be put to the test and, a few months from now, it will all be different.”

How to Perform a Content Audit in 15 Minutes With a Template

You should keep a track of how all of your content for your campaigns is doing, so you can see what is performing and what is not and get better return for your work. However, there might be so much of your content out there that it can seem impossible to keep track of it all. Follow these steps to audit all of your content in just fifteen minutes or less, using this handy template to help you out.

Key Takeaways:

Advertising campaigns only work well if you can track how well your content is doing.
You should keep a constant audit of your content, but when you have a lot it’s hard to keep track of.
Here is how you can do an audit of all of your content in less than half an hour.

“Both individual pieces of content and entire campaigns need to be analyzed to find optimizations and errors.”

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