Marty

Pandemic changed many aspects of our lives and work is affected maybe more than any other spheres. While the change was quite abrupt, many companies adapted and some will make these changes permanent. As this situation becomes a new normal, further adaptations can provide competitive edge to your business. Live events may still be happening, but this is a good opportunity to expand your digital marketing presence. With technological advances, virtual and interactive content are becoming common and you should not lag behind this trend. Acknowledge that customers are facing uncertainty too, and keep creating your digital content with that in mind.

Key Takeaways:

• We set up a weekday Twitter chat for the community to swap tips on how to adjust to the pandemic.
• Relaxing our refund policy for in-person events is an acknowledgement of the uncertainty of the situation.
• While working remotely, team members have shared pet photos, favorite mugs, and other personal elements.

“With a fully remote team and a healthy set of online events and training in place before the pandemic, we’re no strangers to virtual work.”

Read more: https://contentmarketinginstitute.com/2020/04/cmi-navigating-content-marketing/

Google ads have a high ROI when you use them correctly. These simple ads are short and to the point, and they work. When you see one of the ads on a site, it tells you all that you need to know and it is engaging enough that customers want to know more about it. Three are a few different types of these display ads, but what they all have in common is that they are repetitive, but have a different color or design each time.

Key Takeaways:

• Google display have a massive reach and if you are wanting to use them there are many examples.
• The Google display ads work simply because they stand apart from other ads.
• The ad is shown over and over again so that other users can see it and contributes to ROI.

“Unlike Ads that show up in Google’s search network (ads are triggered based on searches), display ads show up on different websites based on targeting options the advertiser can control.”

Read more: https://adespresso.com/blog/google-display-ad-examples/

There are many different lessons that you will learn after you get a bunch of SEO visitors. A key tip is to make sure that you are paying much more attention to your conversion rate rather than your actual search rankings. The easiest way to grow with regards to SEO is to expand internationally as that will greatly grow your audience. Finally, don’t forget to optimize your title tags as that can be the difference between a user finding your page and a user not seeing it.

Key Takeaways:

• It is more important to focus more on getting conversions than to focus on search engine rankings.
• It is important to drive traffic to your website from not just national sources, but international visitors as well.
• It is important to not just write content for people, but to also focus on critical keywords that can enhance your results in search engines.

“I quickly learned that traffic isn’t everything. If you can’t convert the traffic into revenue it doesn’t matter.”

Read more: https://neilpatel.com/blog/seo-visitors/

Content marketing is what gives your business a competitive edge and allows readers to find you and use your advice or your product to solve a need that they have. This creates an effect where, your content will continue to grow and broaden because of the needs of others. Before you delve into content marketing, you need to have a strategy. The strategy that you will want to determine who your customer is first. You can’t be aware of the need that needs solved without knowing who your customers is.

Key Takeaways:

• Your brand will become more valuable when you decide to invest in content marketing
• You have to create a strategy first when it comes to marketing your content.
• Then, you will want to build an audience around your content creations.

“When done well, content creates brand equity, meaning: your brand becomes more and more valuable over time as you continue to create valuable content. And the more you help your audience, the more your brand will gain a reputation as a leader in your field.”

Read more: https://copyblogger.com/content-marketing/

Modern browsers have implemented policies that inhibit data collection through cookies. Businesses must focus more on getting customer data through offline channels. Offline and real-world data have long-term value, compared to being overly dependent on online behaviors. Modern technology has enabled businesses to gain meaningful insights through offline data. The recent shifts are good for marketers because they can gain powerful insights with the shift towards collecting offline data. Onboarding new customers has been made easier for marketers through offline channels.

Key Takeaways:

• There will be a shift towards getting data offline from real people and understanding how they behave.
• The reliance on cookies has made many marketers ignorant about the value of gathering offline data.
• In the early days of digital marketing there was a larger focus on gathering real time data.

“Anything that wasn’t derived from online sources and therefore had to be onboarded before it was then matched to cookies was met with dismissal.”

Read more: https://www.clickz.com/new-browser-policies-shift-the-value-to-offline-data/

If you are content marketer, you may understand that it is difficult to predict revenue as it is not a linear progression. Content within itself is not about sales, but in the relationship that it builds with the potential customer. In order to better predict your content marketing revenue, you should first grow your audience. Then, you’ll want to generate potential content leads from that audience. Finally, you can turn those content leads into profitable leads, creating a map to your content’s success.

Key Takeaways:

• At the beginning it is vital to build awareness about your brand, trust, and to have helpful and entertaining content.
• After people download or view your content, it is important to make them content leads by offering them more information.
• A sales-ready lead is someone who wants more information and content about your brand, sometimes by completing a form on your website.

“It doesn’t, but that’s not a bad thing. Content is all about building trust and loyalty with people so that when they’re ready to buy something, you’re their first choice—driving continuous demand and making the sales process much easier.”

Read more: https://contently.com/2020/05/26/map-content-marketing-revenue-in-3-steps/

If you are a content marketer, you need to have a solid search engine optimization strategy. Often times, this means dealing with large amounts of data, thus, can be difficult. In order to better put your content marketing strategy to use, you should be optimizing it using specific SEO tools. Before you begin paying for programs, you should ask yourself which type of data is you actually need. Then, you can use software like SEMrush, Ahrefs, eMarketer, or other tools to make your marketing workflow more efficient.

Key Takeaways:

• BrightEdge Data Cube helps with keyword research, analysis of the competition, and SERP feature evaluation.
• Domain Overview, Keyword Gap, and Keyword Magic are three valuable toolkits within SEMrush.
• Keyword Planner is an SEO dream when it comes to keyword research.

“With content optimization, we all know that the first step is identifying the opportunity, but there is a second crucial step needed before executing against the opportunity: understanding the context.”

Read more: https://www.searchenginejournal.com/top-10-tools-for-bulletproof-seo-content-strategies/372060/

There are generally considered to be four types of internet marketing. These include but are not limited to video, pictures, text, and audio. Copyblogger is mostly focused on video and audio. If you are doing content marketing right then you are setting yourself up for financial gains that keep returning to you. You are typically looking for active users who already have a pain point that they are looking to solve. You don’t want your content marketing to be full of vague advice. You want it to pay for itself.

Key Takeaways:

• Text, video, audio, and images are the crucial types of internet marketing.
• As you continue to invest in content marketing you start seeing consistent returns if done right.
• If your content has value for solving pain points for the consumer then you will see your marketing campaigns succeed.

“The most important thing to remember is that it’s your job to be useful. There’s no point in creating any content if your audience doesn’t get any value from it.”

Read more: https://copyblogger.com/content-marketing/

E-commerce businesses should develop a concrete search engine optimization strategy to grow their brand. They need to understand the data they should be harvesting and where to discover it. Luckily, their a few online tools to discover this data. There’s great keyword research tools like SEMrush and Google Keyword Planner. Also, third-party sites like Ahrefs help to analyze the competition so businesses can gain an advantage over their opposition. Other great online tools for better search engine optimization include Mintel, BuzzSumo, eMarketer, and Google Trends.

Key Takeaways:

• With content optimization, we all know that the first step is identifying the opportunity, but there is a second crucial step needed before executing against the opportunity: understanding the context
• Discovery data helps to evaluate areas of opportunity in a landscape through keyword research, site performance indicators, and competitive analyses.
• Before developing a content strategy, you need to use discovery data to help you understand the competitive landscape and available opportunities.

“If you don’t evaluate the reason you are looking for data in the first place, you could potentially spend hours in the weeds without even realizing it.”

Read more: https://www.searchenginejournal.com/top-10-tools-for-bulletproof-seo-content-strategies/372060/

Software as a service business can leverage the advantage partners can have in order to place their product. It is an easy and convenient way to scale up their business model, and ensure all stakeholders benefit from such partnership. Launching a partner program can be daunting, but will ultimately lead to increased profitability and customer satisfaction, while at the same time will reduce the acquisition costs of the new customers. Partner program type will depend on the size and development stage of your business. As a business owner or developer, keep in mind that not every business is ready for partnership, and launching an inefficient program can be more of a hindrance to your business without any tangible benefits.

Key Takeaways:

• Affiliates, referrals and resellers are the main types of partner programs.
• Partnerships can be used to reduce costs, scale effectively, or inexpensively expand into a new market.
• A partner program won’t provide a quick fix; make sure you can wait 12 months or more for results.

“In its purest form, a partner program acts as a way to reward people for delivering new business opportunities or value.”

Read more: https://unbounce.com/online-marketing/build-you-own-saas-partner-program/