Marty

Need a Win, Like, Now? Here’s What to Do.

Conversion rate optimization experts often get approached by generalists asking for a recipe for a quick and easy win. The hard truth is that there are none. Fortunately, there are things you can do that will make the job easier. For starter, look at the opportunities at the bottom of the sales funnel. User testing can provide the best return on your investment, and it should be repeated on a periodic bases in order to detect any changes in user behavior.

Key Takeaways:

Many conversion optimization efforts fall toward one end of the time-to-value and time-to-implement axes. Some, invariably, end up in the top-right quadrant.
Social proof is one element that can influence users on those key pages.
Optimizing the display of social proof can have a powerful effect on conversions—and setting up tests isn’t necessarily a heavy lift.

““Start with down-funnel opportunities,” says Ben Labay. “Lifts there mean more money. So product page downward for ecommerce and form optimization in lead gen. Up the funnel, it’s harder to move the needle enough to make a difference.””

8 B2B Link-Building Strategies That Never Go Out of Style

Building link, despite its some unchanging fundamentals, is often similar to high-fashion in a sense that trends often drive the way it is being done. This means that many tips, advices and principles change in time and they change often. Link building should not be about quick and easy fixes. Make sure you invest in scalable, long-term strategies that will be easily adaptable if need arises. This will set you on a path of quality link acquisition.

Key Takeaways:

High-fashion, much like link building, is driven by trends. What was fashionable yesterday is old news today.
The true value of link building isn’t quick fixes. It’s investing in long-term, scalable strategies that help you acquire high-quality links.
Guest blogging entails searching for industry blogs that accept guest contributions, pitching a list of topics, writing content, sending it back to the editor, and finally getting your post live.

“Owning a new pair of high-end shoes has to be one of those. Damn, I’ll admit—I even have a tradition of treating myself with a beautiful new pair after a successful business trip or client acquisition.”

How to get started live streaming on Twitch and YouTube

YouTube and Twitch are great video sharing platforms that can be utilized for self-promotion. You can utilize them in brand promotion with minimal investment, whether you are doing podcasts or stream live content. Quick start involves downloading OBS and associating your platform credentials. The software provides a scene called streaming, and it will integrate both your camera and microphone. You can have chatroom for your stream, and some folks will engage with their viewers in real time. Once you are comfortable with your basic setting, explore the capability of software to implement different scenes, record and organize your streaming sessions.

Key Takeaways:

To start streaming, you first have to sign up and create an account on Twitch or Youtube.
You will need a device and/or software in order to capture your screen, such as OBS so viewers can watch you play.
You also will want to get a microphone and a good audio mixer so that you can communicate with your chat during your stream.

“First, streaming means sending some input source (or sources) from your machine to the Internet for people to watch live.”

Guide to How to Do Marketing Research

If you have ever launched a product or an idea in the form of an advertisement and not gotten the response you wanted, then you know the disappointment associated with that. There are ways to make sure you don’t disappoint your audience and one of those ways is through market research. Market research helps you understand what customers want. You will learn things you didn’t know before by viewing things through their eyes. You can gain insight a number of different ways and one of those ways is through surveys.

Key Takeaways:

There are myriad uses for market research: setting prices, spotting trends, testing concepts, and many more.
The first step is to identify what information you want and how you plan to use it.
Gathering data isn’t useful unless you analyze it, draw conclusions, and take actions accordingly.

“Another study found that 82% of customers expect an immediate response on sales or marketing questions. Knowing these kinds of facts can help you put into place the processes and tools to delight the customer and attract new ones.”

How to Write 16 Knockout Articles When You Only Have One Wimpy Idea

One issue with content marketing is that your company’s message doesn’t usually provide that much material. Fortunately, there are ways to expand this into more content. When writing about your products, dedicate a separate blog post to each one, explaining their special benefits. Then, link to customer testimonials and add visuals of the products in use. You can also write posts about your employees and the daily activities of your business. Relevant current events are another source of material. A final idea is to use blog content to educate your customers. Examples include industry interviews and reviews of books or apps.

Key Takeaways:

Write about individual products in separate posts, discussing the special benefits of each.
Give your audience a glimpse of your team members and your day-to-day activities.
Discuss current local and national events related to your industry.

“You want to convey the passion, care, and expertise your company puts into creating its specialized gear. The problem is that your message is only a couple paragraphs.”

How to Engage Your Audience on Your Blog and Beyond

When you post something to your blog, it’s great to get some kind of response from your audience. Choosing the right topic helps. If you need ideas, you can search Quora or Reddit forums, or just ask readers on Instagram Stories. Certain post formats, e.g., how-to posts and lists, tend to draw a lot of comments and shares. It’s also important to write a headline that grabs people’s attention. Finally, interact with your readers by responding to comments and engaging in a dialog with them.

Key Takeaways:

You can spend so much time on a blog piece and barely anybody ever notices it.
Try to change the topics you are writing about, sometimes that’s all it takes to engage an audience.
The headline is important, but engaging with your audience is as well, make sure to interact with them via social media.

“Today, that changes. We’re going to discuss the ins and outs of how you can get a reader’s attention and create engagement on your blog and beyond!”

How To Write Meta Descriptions That Don’t Suck

When I first started writing content I had a lot of new words and terms to learn, but luckily, they were easy to learn and I caught on quickly. A meta description are those one or two sentences that give a valuable description of what they can expect to find when they click on the link. You will want to be sure that you give a good description and answer a question that they person may be wanting answered.

Key Takeaways:

Creating a decent meta description may seem like an unimportant job. After all your beautiful content says it all. Nonetheless, you should not discount the affect of a good meta description.
A meta description is important. It appears below the blue link of a SERPs page, describing the indicated page’s contents.
Words that match the search string are shown in bold type. Oftentimes that meta description is the chance, possibly the only chance, retailers have to entice that browser to come to the site.

“However, there was one function of a blog post that took some time getting used to, and that was a meta description. At first, I didn’t know the purpose of a meta description, and why it was so important that I should add one to a blog post.”

Earnings Per Click: How to Win Big at Affiliate Marketing

Marketers heavily involved in affiliate type of marketing know that it is not about the number of visitors and clicks they make, but earnings per click that really matters. This is the most useful key performance indicator that website owner with affiliate marketing model should be concerned with, because objectively shows the potential. Defining a good EPC number is difficult, as it may depend on the type of business you are running and visitors you are attracting. At basic level, it needs to be higher than cost per click, because if it is not, you are basically not covering your cost.

Key Takeaways:

EPC (earnings per click) is simply the commission earned divided by the total number of clicks on the link.
Fullscreen popups operate like a landing page, but you can control who sees what information and when they see it.
Embed affiliate links into blog posts, Vlog descriptions, and emails (in a non-spammy way).

“Without earnings per click, you’ll never reach your full potential as an affiliate marketer. And we’d hate to see that happen. So, in today’s post, we’re here to help.”

Stop With the Overused and Incorrect Words in Your Writing

During these unprecedented times, there is a lot of reading and writing going on in the internet, and your readers are reading a lot more content from you. When they are reading words that make them feel out of place, or the words don’t fit where you have placed them, this can lead to repelling them instead of intriguing them. You will want to make sure that you say what you mean, and focus less on sounding intelligent, and focus more on engagement.

Key Takeaways:

The right words can persuade, the wrong words can repel people instead.
Physically distancing ourselves from people is a better used phrase than the one we hear all the time.
Make sure your words are accurate, relevant and that they aren’t confusing to the reader.

“The call for social distancing to help stop the spread of the coronavirus is better described as “physical distancing,” which suggests keeping a measurable space between people. The point is that people should stay at least 6 feet away from each other. But they can stay close socially – otherwise all those Zoom happy hours shouldn’t be happening.”

Context Marketing: 5 Foundational Elements to Consider When Mapping a Content Campaign

Content marketing done right will turn in context marketing. When you write a content page you want to be giving information that will be beneficial to your audience. You shouldn’t have to convince people that your content is worth reading. They should already be hooked on the content because it draws them in to improve their lives. You want to focus on your audience and your content goals. You have to research your keywords and make sure your landing page is optimized.

Key Takeaways:

You need to obtain a full and broad understanding of the people who make up your target audience.
Specific content should be tailored to the needs of the people who visit your site.
Keywords are still crucial, as people tend to type individual words and short phrases when they search the Internet.

“Modern SEO, aside from ensuring the creation of structured, search-friendly documents, is all about creating relevant, contextual content your desired audience wants to read, like, and share.”

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