Marty

4 Qualities Only Great B2B Marketing Agencies Possess

There are a few key qualities that the best marketing agencies possess. First, these agencies help foster a relationship where everyone is held accountable and that helps keep everyone motivated to do the best job they can and not fall behind. These agencies also usually have a core set of values and build a positive culture for the work environment. Finally, most of these marketing agencies are flexible and can work on many different types of projects as well as hit the tightest of deadlines. If you want to be a great marketing agency, you need to follow these tips.

Key Takeaways:

Back in 1984, it was not unusual for agent-brand partnerships to remain strongly tethered for seven years and more.
Today, such partnerships tend to last for no more than a total of three years tops.
Even with these shorter partnerships, many Chief Marketing Officers, data suggests more than 60%, expect to experience increased pressure to yield more visible results in the short term.

“In response to the shifting market and evolving role of the CMO, agency-brand partnerships are shrinking in average duration”

The Benefits of Website Personalization

A personalized web experience ensures that each visitor that comes across your website is met with an individualistic experience specifically tailored to their preferences and needs. This experience is developed through strategies such as tracking each user’s browser history on your site, and then delivering emails to them that cater to the queries they were searching for. Since these techniques give you the opportunity to gather higher amounts of data, you are more likely to generate leads without additional guesswork during the sales process.

Key Takeaways:

For businesses and personal brands alike, we need to deliver content recommendations to our customers based on their demographics, behaviors, and interests.
Allow your customers to personalize their experience. Once you have established your brand, you want to make sure your users can feel like they can be part of your family too.
When spending money on an advertising budget, we want to make sure we are getting qualified leads. If we are bringing in traffic, we want that traffic to be tailored to the products we are offering.

“The idea of creating more personal websites tailored for distinct user groups isn’t a new concept, but it’s only recently become a reality for businesses of all shapes and sizes.”

TechTarget – 20 Years Later: Great Content Is Still the Key

TechTarget an online site for tech consumer journalism recently celebrated its twentieth anniversary. Its mission since its inception is to focus on the tech consumer in the marketplace especially IT. TechTarget focused its attention on IT topics like databases, security, and storage options. TechTarget also used to contextualize different pieces of technology for its audience. TechTarget views its success to a focus on IT and shifting its approach to meet the demands of IT consumers in the marketplace. TechTarget sees its future as one of unlimited opportunity to guide the tech consumer.

Key Takeaways:

Last summer, Techtarget celebrated its 20 year anniversary in part by remembering the days of its roots.
The year was 1999, the dot com market was taking off and the still fledgling company made an ahead of the curve decision.
Instead of offering info about the industry at large, which there was, in spades, Techtarget made a niche for itself, creating content to help techies buy tech.

“As the market changed and online sources of information in the market proliferated, TechTarget also evolved. Yahoo lost its edge, and Google became the dominant search engine”

How an Online Marketing Audit Can Help Your Business Succeed

The audit that you may not be using could actually help your business if you would just use it, but a lot of businesses decide that they do not need the audit because things seem to be working out just fine for them. What an audit can help you with, even if your methods are working, is to implement other methods that you may not be aware of. There are several benefits to having an audit done, and one of them is to save money.

Key Takeaways:

Just because you developed a sound marketing strategy that should not mean you leave it alone. You won’t fully understand how your audience has reacted to your content without a marketing audit.
For example, if you send out newsletters, is the content germane to your targeted audience? If so, which part garners the most attention?
With marketing audit tools you can truly evaluate which marketing strategy choices are performing best.

“The businesses do not bother with a marketing audit and they do not realize that there is a lot the business is missing out on because they are not carrying out an audit.”

5 visual marketing strategies to improve your web conversion

There are many different marketing strategies we can use to help convert leads to sales with regards to our websites. It’s important to optimize our web page with visual content as visual content is much more beneficial with regards to conversions compared to texts. We can also use infographics as they are very simple to understand and can help highlight some causes that we are passionate about as a company. Finally, make sure to use video content as it’s the most popular content available when it comes to converting leads into sales. A landing page with a video alone tends to convert at a 80% higher rate compared to a landing page with no video. Follow these strategies and you’ll be getting conversions in no time.

Key Takeaways:

Optimize your web page with visual content to help build interest with your visitors and hopefully generate leads.
Use infographics as they are very easy to understand and will help raise awareness and show things that your brand is passionate about.
Use video marketing as it’s the most popular form of marketing when it comes to converting leads to sales. Roughly an 80% conversion increase can be seen when adding a video to a landing page.

“When a visitor enters a website, he decides to follow it or leave in a few seconds.”

The 7 Best Social Media Analytics Tools for Marketers in 2020

There are many great social media analytic tools available for marketers to use in 2020. First, HubSpot is a great tool although it is very expensive. It allows you to compare the performance of your brand across all social media channels and lets you publish on the go using CRM. MailChimp offers a free trial and it is better for smaller marketing teams who want to get to know their audience’s behaviors better. Finally, ActiveCampaign is very cheap at just nine dollars a month and allows companies to see how their emails are performing which will give them information on how to format their emails in the future to help generate leads.

Key Takeaways:

HubSpot is a great analytic tool as it lets us know how each of our social media channels are performing related to one another.
MailChimp is great for smaller marketing teams and is very easy to learn. It has analytics that will help you understand your audience better.
ActiveCampagin is a tool that costs 9 dollars per month and gives you information on how your emails are performing as well as your campaign in general.

“Social media analytics tools are at the heart of knowing how to communicate with your audience online, where to target them, and how to prove the value of social media to decision-makers.”

3 Foolproof Ways to Use Negative Comments on Social Media to Boost Your Sales

Nobody likes reading negative comments, and people certainly don’t like to get negative comments about themselves on social media. However, if you take the right approach to these comments, you can actually turn the situation around to benefit yourself. Here are three methods that you can use to turn negative comments into a sales boost. You should always manage negative comments to prevent them from getting out of hand, but you can sometimes use this template to respond.

Key Takeaways:

A survey shows that 47% of consumers use social media to complain, nearly as many who do so in person.
Respond to negative comments as quickly as you can, ideally within five minutes.
Personalize responses to criticism, as consumers do not like receiving generic messages.

“Need to muster a quick response to a complaint or online snark? Use these fill-in-the-blank templates to craft clear responses to negative comments and deescalate the situation.”

Why Small Businesses Should Use Comedy In Their Social Media Marketing

There are many reasons why small businesses should start to use comedy in their marketing with regards to social media. Using comedy creates content that people are willing to interact with and it also allows them to build a relationship with your brand. Comedy also gives you a better chance of your content going viral and therefore being seen by a much larger portion of people. Finally, using comedy allows you to implement it into visual content which is much more popular than text content.

Key Takeaways:

Using comedy in your messaging not only makes for a more fun interaction, it lets the customers know that you’re not just a brand looking to take people’s money.
When you use comedy in your marketing, you increase your chance of going viral and reaching a great amount of people.
Creating content with comedy gives you the chance to create visual content that most people prefer to text content.

“Nobody enjoys being on the receiving end of a sales pitch, and when we sense it happening, our guard goes up.”

The Latest Blogging Trends: How to Create a Strong 2020 Strategy

Even in the year 2020, blogging is one of the main marketing strategies that any SEO expert will recommend. Each year it seems as though the average word count of blog posts goes up considerably. This rings true for 2020, with the median word count going from 1,054 in 2016 to 1,692 in 2019. Big names such as Google are known for delivering content that is customer-based and minimally promotional, which is what other bloggers should focus on as well in 2020.

Key Takeaways:

The average length of a blog post has continued to rise because they get better results.
In order to stand out you’ll need to optimize your content and continue to make it unique.
Scannable content is becoming highly popular as it implores users to stay on the content page for a longer period of time.

“Second, search results are more competitive than ever, and digital brands have a much more mature approach to content in 2020 than ever before.”

How to implement a cross-channel marketing strategy

Cross-channel marketing helps the consumer receive a consistent experience across multiple marketing channels. Cross-channel marketing makes the experience more personalized for each consumer, and this leads to better outcomes. Customers can be moved seamlessly on a journey from one of a companies’ channels to another. There are multiple ways to implement cross-channel marketing. The first way is to create buyer personas. Buyer personas help a marketing team understand who their customers are and what they are looking for. Secondly, using information mediums that compliment each other are crucial. A radio and mobile app may be compliments. A store and the mobile app may compliment each other. The website and the email may be compliments. Finding mediums that compliment each other leads to seamless customer transitions. Third, it is important to unify the data. Fourth, it is important to align the content with the buyers’ journey. Fifth, it is important to use the power of social media in modern times to engage customers. Sixth, retargeting or pay per click remarketing are great ways to create more precise strategies. Seventh, using control groups to test is a very useful way to get useful feedback. Eighth, it is important to invest in a great customer support team and help customers with their issues. Lastly, it is powerful to combine each of these tools, and find a way to implement each one into a cross-channel marketing plan.

Key Takeaways:

Invest time in creating buyer personas that include information about preferences, behaviors and purchasing habits.
Make sure you have a strong presence on Facebook, Instagram, Pinterest and other social media platforms.
Test the efficacy of your campaign with control groups that don’t receive your cross-channel marketing.

“Cross-channel marketing focuses on providing the customer with a consistent experience while interacting with your brand across multiple channels.”

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