Marty

How to get started live streaming on Twitch and YouTube

A common request is how to begin live streaming on Youtube and Twitch. Something you can do very quickly and easily is to simply sign up for either or both and download OBS and connect OBS. You can utilize scenes (organization and lay out of the content you are streaming) and sources (the visual and audio being inputted). You can then organize your scenes and other settings in OBS such as video, audio and output streaming. You can also edit the screen size.

Key Takeaways:

OBS (Open Broadcaster Software) is the classic streaming software, but there is also Streamlabs OBS and the paid service Ecamm Live.
Streaming is often accompanied by live chat, and you can program a bot to hang out there.
To build an audience, schedule your streams for consistent times and let people know when that is.

“I’ve been streaming on Twitch (twitch.tv/mattstauffer) for a few years and recently I’ve started streaming to YouTube (youtube.com/mattstauffer).”

30 Lessons After 30 Million SEO Visitors

There are many different lessons that you can learn after you get a bunch of SEO visitors. One of the most important lessons is to not freak out and focus so much on your actual ranking and instead focus on getting as many conversions as possible. You also want to focus on expanding internationally as that will lead to more clicks and higher rankings. Finally, make sure to pay attention to keywords as they can be the difference between ranking well and ranking poorly.

Key Takeaways:

Make sure you aren’t going crazy over where you rank and are instead focusing on getting as many conversions as possible.
Try to expand internationally as this will help you move up in search rankings as it will increase clicks.
You can use AMP pages as they load faster on mobile devices and they will drive more traffic to your site.

“That taught me that you need to focus on the right keywords that drive conversions and continually optimize your site for conversions.”

The 3 Cs of Content Marketing – Strategy That Brings Us Leads

A lot of people go into a business with not plan at all and that includes a good marketing plan. When you are developing a great plan, there are some things you need to ask yourself to get it start. The who, what, and how are the things you need to have answer. You need to find out what the type of content you are making and how you are going to do it. Make sure you have good content that people will stick around for.

Key Takeaways:

Content Marketing influencers generate 10,000 hits a week by creating high quality content.
You need to offer original and up-to-date content, rehashing old content is not going to keep or grow your audience.
You need to be able to inform your audience. They are looking for answers, so high quality responses are essential.

“True ahead-of-the curve content creators produce unique content by paying attention to trending topics, focusing on timely, relevant news, and writing trending content.”

Context Marketing: 5 Foundational Elements to Consider When Mapping a Content Campaign

Marketers understand the importance of creating content on a regular basis. For most businesses, this is a necessary part of their marketing strategy in order to survive in today’s digital world. The common dilemma that marketing professionals face is whether the new content they are about to create should be a continuation to what was already published or beginning of another campaign. This decision point has far-reaching consequences and should not be taken lightly. With proper approach, you can optimize your resources and deliver good results.

Key Takeaways:

Understand your customers’ demographics, needs and frustrations, and preferred types of digital content.
Use the intent of your consumers to inform your general content strategy and your goals for each piece of content you create.
Track key metrics related to search engine rankings, website traffic, social proof, and conversions.

“Your content must stand out from all the other content people are bombarded with.”

Content Marketing: A Modern Guide

Content marketing is the act of sharing your information that you received about customers and giving them back the relevant information to influence their buying decisions. The most common forms of the content are audio, video, images, and written out. investing in content marketing creates a bigger, better and well known brand. It helps you target your specific audience and build trust and loyalty in them. You can also use this to troubleshoot any problems you are having.

Key Takeaways:

Content marketing has the ability to reach a target audience through the creation of writing, audio, video, and images that draw consumers to a piece of work.
At the very center of creating content for marketing is the need to be useful to a consumer. One should always strive to create content that serves a purpose for user.
Content marketing is about building a brand and creating equity in that brand. Equity is generated through traffic to one’s web presence. One need organic traffic of consumers that seek you out.

“The most important thing to remember is that it’s your job to be useful.”

Earnings Per Click: How to Win Big at Affiliate Marketing

Monetizing the clicks is a great way to increase the revenue on your site and it is an essential part of marketing strategy that utilizes affiliates and interconnected networks. For marketers, earnings that are made with every click is an information that provides valuable insight into the effectiveness of affiliations. Fully understanding the optimization will result in increasing profits from sales that use affiliation. This parameter should also clearly reveal the earning potential of affiliation, which in turn should help you choose the ones that are worth keeping.

Key Takeaways:

A common metric in the digital marketplace is earnings per click or EPC, which measures revenue generated against affiliated links in advertising.
EPC is determined based on a ratio of the total amount of money derived from commissions and the number of clicks each of one’s affiliate links created from site users.
There are many ways to drive up EPC which include exit-intent, timed popup ads, floating bars, blog post links, embedding links in email, refining copy, and responding to metrics.

“So they search for products that have the lowest CPC, run expensive pay-per-click ads to that affiliate link, and hope that they’ll make enough money back to cover their advertising costs.”

Guide to How to Do Marketing Research

Market research has been more important lately with many people using the internet to get their things done. Market research is finding out your customers trends, buying trends, pretty much any information involving their buying habits. You can do various thing to help yourself get that information. One of the most common ways is to do surveys. Interviews and focus groups are another big one that companies use to figure out what people are doing and what they want.

Key Takeaways:

Market research is a basic and essential step in any business venture with a public facing component. It is the foundation of any market strategy.
Market research is deceptively simple. It is gather information on one’s target group of consumers to get a snapshot of who is willing to purchase one’s product or service.
There are many types of market research that can be performed by oneself like primary research or by another entity often called third-party research.

“If you take nothing else away from this market research definition, remember one thing: data is the foundation of a company’s marketing strategy. Research is the starting point that guides your marketing in the right direction.”

How to Map Content Marketing to Revenue, in 3 Steps

Content marketing is extremely important when it comes to getting revenue. When you are making content for marketing there are some things you need to think about first. Building trust in your customer base is extremely important. Loyalty is a close second. Another thing to consider is that you need to have a drive for people to get your products. Three big steps that need to be taken are growing your audience, getting content leads, and getting sales leads.

Key Takeaways:

When customers click on a search engine topic they are often ready to buy. When people click on content they are ready to learn and be engaged.
The trick with content is to make it interesting and engaging enough that possible buyers revisit the source. Offerings should be varied, like webinars, or downloadable white pages.
Use algorithmic data to understand how your engaged browsers are converting into sales. One site found that for every 100,000 visits, 80 resulted in demo requests.

“Content is all about building trust and loyalty with people so that when they’re ready to buy something, you’re their first choice”

How to Build Your Own SaaS Partner Program (with Landing Pages)

Big companies are taking over the online world making it much harder to not only sell your products, but also to get your name out there and get involved. There are some programs to help with that and one of them is SaaS which involves another company selling your products. With partner programs like SaaS you can increase your volume with a few things. You can create referral programs to help bring more people in.

Key Takeaways:

To save on labor and cost, while expanding your business, offer a small incentive, like a discount, when existing customers refer new ones.
Lure influencers and strategic content creators on board with affiliate programs that use links to track cookies.
You can also onboard resellers through an agency or a managed-service-provider. Teach your resellers to develop their own revenue stream to make it viable or them.

“In its purest form, a partner program acts as a way to reward people for delivering new business opportunities or value.”