Monetizing the clicks is a great way to increase the revenue on your site and it is an essential part of marketing strategy that utilizes affiliates and interconnected networks. For marketers, earnings that are made with every click is an information that provides valuable insight into the effectiveness of affiliations. Fully understanding the optimization will result in increasing profits from sales that use affiliation. This parameter should also clearly reveal the earning potential of affiliation, which in turn should help you choose the ones that are worth keeping.
Key Takeaways:
- A common metric in the digital marketplace is earnings per click or EPC, which measures revenue generated against affiliated links in advertising.
- EPC is determined based on a ratio of the total amount of money derived from commissions and the number of clicks each of one’s affiliate links created from site users.
- There are many ways to drive up EPC which include exit-intent, timed popup ads, floating bars, blog post links, embedding links in email, refining copy, and responding to metrics.
“So they search for products that have the lowest CPC, run expensive pay-per-click ads to that affiliate link, and hope that they’ll make enough money back to cover their advertising costs.”
Read more: https://optinmonster.com/earnings-per-click-affiliate-marketing/
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