During these unprecedented times, there is a lot of reading and writing going on in the internet, and your readers are reading a lot more content from you. When they are reading words that make them feel out of place, or the words don’t fit where you have placed them, this can lead to repelling them instead of intriguing them. You will want to make sure that you say what you mean, and focus less on sounding intelligent, and focus more on engagement.
Key Takeaways:
- The right words can persuade, the wrong words can repel people instead.
- Physically distancing ourselves from people is a better used phrase than the one we hear all the time.
- Make sure your words are accurate, relevant and that they aren’t confusing to the reader.
“The call for social distancing to help stop the spread of the coronavirus is better described as “physical distancing,” which suggests keeping a measurable space between people. The point is that people should stay at least 6 feet away from each other. But they can stay close socially – otherwise all those Zoom happy hours shouldn’t be happening.”
Read more: https://contentmarketinginstitute.com/2020/05/overused-incorrect-words-writing/
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