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How We’re Navigating the New Now of Content Marketing

How We’re Navigating the New Now of Content Marketing

The COVID-19 pandemic has impacted the lives of all people around the world. On top of that, many businesses have been adversely affected by the closing of the economy, and some have even pivoted to new product lines to help fight the virus. For example, some clothing companies are mass-producing face masks for the public. For the online community, there is a greater shift to the virtual customer experience through virtual content as more people are stuck at home. In these times, it’s important to keep business teams together and acknowledge the ambiguity of the situation while staying productive.

Key Takeaways:

  • Make your content more virtual by creating digital live events, and content that includes live webinars online.
  • Due to the coronavirus leaders will need to step up and help build team camaraderie and also motivate the team to work at their highest level.
  • Set a goal and do your best to be trustworthy to the customer during these difficult times to continue to build relationships with them long-term.

“With a fully remote team and a healthy set of online events and training in place before the pandemic, we’re no strangers to virtual work.”

Read more: https://contentmarketinginstitute.com/2020/04/cmi-navigating-content-marketing/

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