With technological advancement of marketing tools and proliferation of distribution channels, video-first marketing strategy is becoming increasingly important. Marketers utilize the ease with which they can transform static based content into videos. This makes it easier to disseminate information through multiple channels. Some obvious strategies that can be utilized through websites include “welcome” video or demo clips, but opportunities for additional website asset conversions are often overlooked. These can be team bios pages, FAQs, customer feedback, live chat and “thank you” pages. Integration of all these options provides value for your brand and presents practical opportunity for interaction with customers.
Key Takeaways:
- Video-based feedback tools, such as VideoAsk, allow businesses to produce video messages that solicit customer or client feedback.
- Team bios can be supplemented with videos of members talking about themselves and their jobs.
- Video can also be incorporated into FAQ pages and live chat.
“To make video the workhorse of their strategies, content marketers can implement an asset-conversion process – transforming text- and static-based content into videos.”
Read more: https://contentmarketinginstitute.com/2020/04/optimize-websites-video/
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