You might think that Pinterest is just for women trying to design their weddings and is devoid of any customers for you, but you would be wrong. Few marketers are using Pinterest, however, making the social media platform a great place to drive traffic. At the moment, Pinterest is only behind Facebook in how much traffic it drives. Read on to learn more about why you should be targeting this social media platform and how to make it work for you and your content.
Key Takeaways:
- You might not think that Pinterest is relevant for content marketing, but you would be wrong.
- Pinterest drives traffic, but only a few content marketers use it as a platform.
- Here are reasons why Pinterest is underused and why you should be using it in your marketing.
“As someone who enjoys helping people get more out of their marketing, I want everyone to reap the benefits of Pinterest, but part of me likes having a secret weapon.”
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