Having a unique and definable voice for your brand can help with recognition and consistency, but the problem is getting that single voice out of your many different content writers with their own voices. Here are some tips to follow to define your own brand voice that partners will recognize, and how to make sure that all of your content creators are using that voice. It’s important to give your writers structure so they can use the voice well.
Key Takeaways:
- The problem with companies is that many different people need to learn how to use one singular voice.
- A company’s “voice” is the tone they use, including word choice, punctuation, and more.
- Defining a brand voice is good because it makes you stand out and be more consistent.
“I give suggestions for how you can build a brand voice without sacrificing the individuality of the content creators on your team—including a simple, fun exercise.”
Read more: https://thecontentwrangler.com/2018/11/01/empower-team-write-one-voice-still-sounding-like/
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