As a company shifted from growing their user base of the free version of software to requiring monetization a major shift in strategy was required. This company used a demand funnel to rapidly increase revenue. To accomplish this, the first step is picking the correct demand funnel. Simply using a random funnel from google images is not a sufficient strategy. Make sure to pick a demand funnel that has the correct amount of complexity for your particular business.
Key Takeaways:
- Research and choose the right demand generation funnel for your needs.
- Place your demand funnel’s definitions in alignment with how your sales team works.
- Build consensus with your salespeople by seeing things from their perspective.
“To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales.”
Read more: https://cxl.com/blog/demand-funnel/
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