Clients often create multiple buyer personas, with one having up to 52 separate personas. Most people have three to five, which raises the question of which personas to truly cultivate and invest time in. Many people think that the best thing to do is have a persona in the C-suite, but that’s not always true. Follow these steps to determine which persona is worth the most time and is the best one to truly develop further.
Key Takeaways:
- As your first step, have one-on-one conversations with members of the sales team.
- Make a list of personas named by sales, then compare it to your database.
- Figure out how many buyer personas you have the resources to engage with.
“But even beyond the number of personas to create, it’s deciding on which buyer personas make the most sense to invest the time, effort, and resource to develop.”
Read more: https://marketinginteractions.com/many-b2b-buyer-personas-need/
Leave a Reply