You will want to create great content for your business, and to do that, you may need to outsource that task to a team of people that can produce great content for you. The cost for that can get out of hand, but you can make it worthwhile as long as the creativity is going to be there. Make sure there is structure, and that everybody is on the same page as far as creating this content.
Key Takeaways:
- Some marketing pundits believe that there is truly only one distinction between a good and bad content marketing strategy, cost.
- Some companies elect to outsource all of their content marketing requirements. Others utilize an in-house team for the job.
- Still others go with a hybrid solution, creating an in-house team to oversee outsourced content creation.
“You have to be realistic about your organisation’s – or business unit’s – internal capabilities. This may mean making certain trade-offs to operate within your budget”
Read more: https://www.castleford.com.au/content-marketing-blog/content-marketing-team-structure/
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