Even in the year 2020, blogging is one of the main marketing strategies that any SEO expert will recommend. Each year it seems as though the average word count of blog posts goes up considerably. This rings true for 2020, with the median word count going from 1,054 in 2016 to 1,692 in 2019. Big names such as Google are known for delivering content that is customer-based and minimally promotional, which is what other bloggers should focus on as well in 2020.
Key Takeaways:
- The average length of a blog post has continued to rise because they get better results.
- In order to stand out you’ll need to optimize your content and continue to make it unique.
- Scannable content is becoming highly popular as it implores users to stay on the content page for a longer period of time.
“Second, search results are more competitive than ever, and digital brands have a much more mature approach to content in 2020 than ever before.”
Read more: https://www.verblio.com/blog/2020-blogging-trend-strategy
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